How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers
How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers
Maintaining customer loyalty and trust means engaging them along every step of their mobile journey. Sit down with world-class mobile marketer L'Oreal Australia to hear how they launched a mobile customer journey integrated across apps, push notifications, and SMS in support of the L'Oreal Makeup Genius app. You'll leave this session with a rich understanding of mobile best practices as well as tactics you can employ to evolve your mobile relevancy through data, technology, and integrated customer journeys.
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