How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers

How L'Oreal Australia Creates Mobile Experiences for On-the-Go Customers

Maintaining customer loyalty and trust means engaging them along every step of their mobile journey. Sit down with world-class mobile marketer L'Oreal Australia to hear how they launched a mobile customer journey integrated across apps, push notifications, and SMS in support of the L'Oreal Makeup Genius app. You'll leave this session with a rich understanding of mobile best practices as well as tactics you can employ to evolve your mobile relevancy through data, technology, and integrated customer journeys.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.