How Financial Times uses Salesforce and Heroku for its Digital Transformation
How Financial Times uses Salesforce and Heroku for its Digital Transformation
One of the best known business news brands from across the globe, The Financial Times has transformed its business to be channel agnostic and customer focused. This approach has had tremendous results as Financial Times now makes more revenue from content and subscriptions than from traditional advertising sources. Hear how The Financial Times is using Heroku as a highly scalable consumer application platform to help support this transformation.
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