B2B Marketing 2015: Reimagine Everything!

B2B Marketing 2015: Reimagine Everything!

B2B buyers are better connected, better informed, and increasingly loyal to brands that deliver personalized offers, information, and service at every stage of the customer life cycle. Brands that deliver a personalized buying experience -- from product evaluation and purchase to product purchase and usage are acquiring customers faster, producing higher revenues and creating powerful brand advocates. Join us as Joel Book and Mathew Sweezey, both of Salesforce, discuss the major trends that are driving the transformation of B2B marketing and shares examples of brands that are successfully using 1-to-1 digital messaging powered by Email, Mobile, Social Media, and Online Content Personalization to acquire and retain customers.
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