Retailers know the holiday season begins long before the first holiday decorations appear in stores. Join us for your complete guide to email holiday marketing, from five months before Christmas to Black Friday, to New Year's Day. Hear from Brett Billick, VP of Channel & Growth at RetailMeNot, on the top email marketing strategies that help RetailMeNot send 4+ billion emails every year. Learn how RetailMeNot sparks and retains subscriber attention and, of course, encourages subscribers to redeem millions of coupons during the busiest email season of the year. Heike Young, Global Content Lead at Salesforce and creator of Salesforce's 2015 Email Marketing Holiday Calendar, will share email best practices, holiday marketing statistics, and common messaging themes to keep your emails opened and subscribers highly engaged for the entire holiday season.