How Kraft Drives Email Engagement Using Native Advertising & Personalization
How Kraft Drives Email Engagement Using Native Advertising & Personalization
As brands and advertisers embrace the promise of data integration, nearly every medium has been impacted. From display advertising to print to even TV, brands and advertisers are exploring how emerging data and targeting tools can be leveraged most effectively in order to authentically connect to consumers. Site visits, email click-throughs, and social media activity are a treasure-trove of detailed first-party data that help identify the interests and behaviors of a brand's consumers. These insights can be used to target Native Advertising and personalized content delivery. Join LiveIntent, MXM, and Salesforce to discuss their first-ever native advertising in email campaign and how Kraft is using the Marketing Cloud to personalize email messaging using first-party data.
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