Flaunt Your Culture, Build Your Tribe
Flaunt Your Culture, Build Your Tribe
Uncovering and celebrating brand culture is an increasingly vital part of an integrated marketing plan that can capture and hold the attention of today's consumer. Dreamforce is a perfect example of communicating corporate values through experiential marketing, but how does one get from A to B: defining and infusing brand culture into strategy and execution? Join brand culture expert and GPJ VP, Strategy and Planning, Mark Mullen, and GPJ Executive Creative Director Scott Burns to explore strategic tools and tips to aid you on your journey.
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