Leveraging UX in Marketing

Leveraging UX in Marketing

Denis Griffith, Head of Marketing UX at Salesforce walks through today’s user-centric design trends--credibility, engagement, and conversations.  Marketing success is now measured well before the point-of-sale and far beyond the click-through.  UXpractitioners in advertising agencies and in-house marketing departments must justify any decision on usability against ROI and Key Performance Indicators (KPI).  A good experience not only depends on conversions, but great UX really hinges on creating meaningful handshakes with customers to impress for life.  In this breakout session you'll see a case study around qualitative testing informing priorities for A/B testing the new Salesforce Prospect Homepage.
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