Leveraging UX in Marketing
Leveraging UX in Marketing
Denis Griffith, Head of Marketing UX at Salesforce walks through today’s user-centric design trends--credibility, engagement, and conversations. Marketing success is now measured well before the point-of-sale and far beyond the click-through. UXpractitioners in advertising agencies and in-house marketing departments must justify any decision on usability against ROI and Key Performance Indicators (KPI). A good experience not only depends on conversions, but great UX really hinges on creating meaningful handshakes with customers to impress for life. In this breakout session you'll see a case study around qualitative testing informing priorities for A/B testing the new Salesforce Prospect Homepage.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.