Automating for Impact: Go Ahead's Tips for Moving to 1:1 Communication

Automating for Impact: Go Ahead's Tips for Moving to 1:1 Communication

As “personalization” and “multi-channel automation” become the core elements of successful email marketing, you may think that taking your marketing strategy to the next level is a dream only achievable by large corporations. In this session, join Jessica Trammell from Go Ahead as she discusses how her team builds 1:1 customer journeys that solve critical business challenges. See how to diagram and implement automation campaigns backed by strategic reasoning, identify where quick wins live and learn how to optimize campaigns through testing for maximum impact—on both your business and customer experience.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.