Automating for Impact: Go Ahead's Tips for Moving to 1:1 Communication
Automating for Impact: Go Ahead's Tips for Moving to 1:1 Communication
As “personalization” and “multi-channel automation” become the core elements of successful email marketing, you may think that taking your marketing strategy to the next level is a dream only achievable by large corporations. In this session, join Jessica Trammell from Go Ahead as she discusses how her team builds 1:1 customer journeys that solve critical business challenges. See how to diagram and implement automation campaigns backed by strategic reasoning, identify where quick wins live and learn how to optimize campaigns through testing for maximum impact—on both your business and customer experience.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.