How Jawbone Aligns Teams, Processes, and Data for Personalized Journeys
How Jawbone Aligns Teams, Processes, and Data for Personalized Journeys
As expectations for the customer experience expand, brands today are striving to develop more relevant customer journeys. Jawbone has recognized that in order to be successful in their 1:1 communications, they have to think differently: they have to think like the customer. Becoming a Customer Company requires the brand to break down boundaries between product, partners, channels, and data, and work together as one cross-functional team. Join Jawbone to learn how they've been able to: Align cross-functional groups and systems on their vision for multi-channel customer journey orchestration, build people and process structures to implement and support the vision, evolve their data planning and architecture, and create a successful iterative and fast-cycle implementation approach.
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