How schuh Reimagined Their Approach to Customer Loyalty
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How schuh Reimagined Their Approach to Customer Loyalty

In this week’s Leading Through Change episode, Lynne Zaledonis, Executive Vice President of Industry Marketing at Salesforce, talks with Paula Nicola, Head of CRM, and Phil Hearn, CRM Analytics Manager — both of schuh, a footwear retailer in the UK -- about how they reimagined their loyalty strategy and how they’re using Salesforce to engage their customers across channels and touchpoints. Next, check out a demo highlighting how loyalty management enables brands to personalize engagement at every step in the journey.
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