Expedia & Daily Express of London - Managing Your Next Gen Ad Sales Business
Expedia & Daily Express of London - Managing Your Next Gen Ad Sales Business
Both traditional and digital media companies want to provide integrated cross-media solutions for their advertisers. They need systems that make it easy to sell inventory and support the ad operations process from IO entry to inventory reservation, to reporting on reach and frequency. Join us as we hear how several Salesforce customers have overcome this challenge and fully integrated their Sales Cloud (and/or Service Cloud) deployment with their inventory management/optimization systems and ad servers, ensuring reserved inventory captures the highest price, and no inventory goes unsold.
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