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Contextual Marketing: Strategies for Sending Emails & Other Communications
Today's leading brands are leveraging the power of self-perpetuating cycles of real-time, two-way, insight-driven interactions with individual customers. Join Forrester VP and Group Director Carl Doty for an enlightening look at how brands are tackling these issues today and why mere personalization isn't enough to be relevant anymore. Carl will dive deeper into the following topics: What is contextual marketing? Why is it necessary now? How to marry context with email marketing.