Maserati: Driving Sales and Service Excellence to a New Level
Maserati: Driving Sales and Service Excellence to a New Level
Join us to learn how this Italian luxury car maker is collaborating with Accenture to transform their CRM systems and business processes across 35 countries to help improve efficiency and grow sales. Using Sales Cloud, Service Cloud and email marketing features, Maserati's CIO and CMO are leading the effort to enable better monitoring of performance at the dealer, market, and global levels, as well as building up a 360-degree customer view.
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