Whether you are in Sales, in Services or in Marketing, you need to make tens, thousands or millions of operational decisions every day. For instance, if you run a call center, you need to route each incoming call to the right agent and if you sell products, you need to recommend offers the customer is going to buy. You will maximize customer satisfaction, productivity and sales if every time you make such a decision you take into account everything you know about the customer, such as the region they lives or the interactions you have had with them over the past year. To make accurate customer-centric decisions, you also need to stick to your policies and best practices, and to the changing regulations you have to comply with. This requires that the lines of business are able to understand and change the business logic underpinning these decisions without IT intervention. Join us to learn how you can achieve this by externalizing that business logic outside your Salesforce implementation and capturing it in natural language rules in IBM ODM.