Mapping The Future of Social Business
Mapping The Future of Social Business
Social media has been seductive from its inception nearly a decade ago. Consumers have found their voice and are using it as a daily form of expression and interaction with friends, family, communities of interest, and complete strangers--and they expect brands to do the same. Today, many brands integrate social into their business in meaningful ways to enable them to engage with customers at every stage of their journey. Join Altimeter Group industry analyst and TED speaker Susan Etlinger, as she leads a panel discussion on how brands are using social business strategically.
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