Social & the Customer Journey: How Nestle Connects to Consumers with Salesforce

Nestle is the largest food company in the world. They sell more than a billion products every day. How does Nestle work with Salesforce to scale its understanding of consumer conversations on social networks and incorporate those conversations into other marketing and service channels? 

In this session you will learn how Nestle Water North America uses Social Studio to listen to tens of thousands of social conversations every day about its brands, including Nestea, Perrier, and San Pellegrino. Learn how the company analyzes them to understand rapidly changing consumer sentiment about their products and issues surrounding them, identifies thought leaders and builds an engagement and content marketing strategy that moves the needle and its vision for connecting social consumer conversations into customer journeys, driving personalized consumer experience and brand advocacy.