Recruitalytics: The Science of Recruiting the Right Student Every Time (2)
Recruitalytics: The Science of Recruiting the Right Student Every Time (2)
The stakes have never been higher in recruiting. Higher education's competitive landscape is forcing schools to think outside the box to create efficient and targeted recruiting approaches. Join us to hear how the University of Miami's MBA program is using data collected in Salesforce to implement a predictive analytics model that analyzes prospective students' behaviors, interests, and interactions with marketing efforts. Learn how recruiters and marketers are using this data to target highly interested students, and optimize advertising to target students who are more likely to be successful during and after the program.
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