A Look at Live Nation: House of Blues' Mobile Responsive Email Initiative

A Look at Live Nation: House of Blues' Mobile Responsive Email Initiative

With mobile opens taking the lead over desktop by more than half, designing for the mobile consumer is the new normal, but what is the best way to go about implementing these changes in your email program? House of Blues Entertainment made mobile responsive template design a key initiative this past year and took several different paths to success. Join us in discussing how we transitioned both our users and templates across 85 business units to embrace their mobile audience.
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