Real-Time Social Marketing on The Fly with Southwest Airlines
Real-Time Social Marketing on The Fly with Southwest Airlines
Come fly with Southwest on a guided tour through two examples of real-time Social Marketing. In this session, Michael Anne Wade and Brooks Thomas want you to put your seats back in a comfortable position, while they talk you through their bold new re-branding, and how the end of the Wright Amendment allowed Southwest to spread its wings further than before. They will talk about their navigation path through preparation, takeoff, and landing of these two milestones, and talk about how each team worked together in planning, listening to Social conversations, and turned insights into action in real-time.
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