Event Marketers: Maximize Your Event Lead and Data Capture Strategies
Event Marketers: Maximize Your Event Lead and Data Capture Strategies
Odds are you've faced the challenges of a tighter marketing budget and felt the pressure of needing to know which events generate the most revenue. Join us to watch Victor Kippes, CEO at Validar Inc., crack the code on understanding your revenue contribution and share best lead and data-capture practices for your Marketing and Sales Cloud platforms. You'll delve into the impact lead decay can have on your pipeline, why a closed-loop marketing solution is your best weapon, and how exhibitors and event producers can better leverage lead retrieval, onsite registration, session attendance, and feedback data at your events. Learn tips on how to maximize the value of your Sales Cloud, Marketing Cloud, and Marketing Automation foundation.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.