BBC & Wall Street Journal - Moving Consumers From Anonymous to Advocate in Media
BBC & Wall Street Journal - Moving Consumers From Anonymous to Advocate in Media
As audiences of consumers and readers move to digital channels media, entertainment companies have a better ability to manage one-to-one relationships, providing a more personalized experience. The key to leveraging this paradigm is capturing better customer profile information to enhance the relationship with the end consumer, whether it's an entertainment venue or a consumer of information, such as readers. This allows companies to provide better offers with the correct message and solidify a good relationship with their customers. Join us to find out how companies are transforming their businesses to achieve greater results and become true customer companies.
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