Telefonica: Driving a Global B2B Sales Effectiveness Transformation

Telefonica: Driving a Global B2B Sales Effectiveness Transformation

Global brands struggle to deliver consistent business results across all their affiliates and get timely visibility to sales performance in each affiliate and smooth lead to order process. This goal can only be achieved by using a global agile platform for customer interaction, integrated into BSS/OSS. Join this session to learn how Telefonica transformed and standardized their processes and multiple systems lightning fast to achieve improved business agility, sales effectiveness, extended reach and real time 360 context by using Salesforce across their affiliates and brands.
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