1-to-1 Connections: Unified CRM & Marketing Cloud

1-to-1 Connections: Unified CRM & Marketing Cloud

Higher education is unique in many ways. But one of the most significant and impactful on a Salesforce deployment is the multiple relationships a single constituent may have with the University. An individual can be staff, faculty, a prospect, an enrolled student, a parent, and more. Learn how Indiana University tackled setting up a scalable enterprise-wide data model to handle the unique nature of multiple concurrent relationships so they can roll out meaningful marketing and communication programs as well as set the stage for an enterprise-wide CRM deployment. This session will also address an integrated Marketing Cloud design, configuration, and utilization in a higher ed context.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.