1-to-1 Connections: Unified CRM & Marketing Cloud
1-to-1 Connections: Unified CRM & Marketing Cloud
Higher education is unique in many ways. But one of the most significant and impactful on a Salesforce deployment is the multiple relationships a single constituent may have with the University. An individual can be staff, faculty, a prospect, an enrolled student, a parent, and more. Learn how Indiana University tackled setting up a scalable enterprise-wide data model to handle the unique nature of multiple concurrent relationships so they can roll out meaningful marketing and communication programs as well as set the stage for an enterprise-wide CRM deployment. This session will also address an integrated Marketing Cloud design, configuration, and utilization in a higher ed context.
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