Apex, the server side language for running code in the cloud, is a powerful tool when used to it's fullest. Join us to learn the core concepts and nuances in Apex that you need to become an effective Force.com developer. This session is for new developers and for developers with experience coding in other technologies like .Net or Java. We'll focus on details around database triggers, execution context, data manipulation, and asynchronous techniques in the context of a multi-tenant platform. You will leave with an understanding of how to write code that both handles governor limits and accomplishes the task.