Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts

Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts

What do I do when I have so many incoming leads that they overwhelm the sales team?  How can I help my sales team focus on the most interested and qualified prospects?  These are common dilemmas for the modern day marketer.  One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems.  Join us as we discuss the finer points of lead qualification with Pardot.  We'll cover the best practices of using Pardot's scoring and grading tools, and touch on some theory around buying stages.  Your Sales team will thank you later.
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