Selling Investment in Service to the CFO and CMO
Selling Investment in Service to the CFO and CMO
Most executives view service as a cost center and necessary nuisance. Join us as thought leader, John Goodman, shows how investments in more effective end-to-end service provides a strong ROI in terms of revenue, word of mouth, cost saving, and reduced risk, quantified in a manner the CFO and CMO will accept.
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