Using Data Science to Expand into New Markets and Create Success

Using Data Science to Expand into New Markets and Create Success

In 2014, OrderUp was looking for a way to expand more efficiently and quickly into new markets. In January of 2015 they identified a way to drive this expansion.  Using Salesforce, OrderUp was able to evaluate its TAMs across the country and easily analyze and prioritize markets based on opportunities where they were successful. Once identifying a new market to go after, OrderUp was able to utilize insights to identify which restaurants in a new market were most likely to convert based on what their current customers looked like. 

When entering a new market, OrderUp first leveraged an outbound call center to help spread the word and set appointments for new reps in the area. With Salesforce, OrderUp was able to easily deploy thousands of new prospects directly to their reps, ready for them to call. Once meetings were booked, outbound sales reps came in to close deals and quickly built out OrderUp’s offerings in the new market.

In July 2015 OrderUp was acquired by Groupon, due to its huge success, to help launch its entry into the $70 billion food delivery industry. Come and learn more about the innovation behind this success story.
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