Marketing ROI: The Metric You Can't Afford To Ignore
Marketing ROI: The Metric You Can't Afford To Ignore
According to AdAge, 80% of marketers plan to increase their digital marketing budget in 2015. But with increased budget comes increased accountability. The challenge for virtually every marketer is how to track ROI from the smallest channels to the largest campaigns. Join Heather Zynczak, Chief Marketing Officer at Domo, as she reveals how best-in-class marketers leverage ROI to maximize clarity, confidence, and clout.