Marketing ROI: The Metric You Can't Afford To Ignore

Marketing ROI: The Metric You Can't Afford To Ignore

According to AdAge, 80% of marketers plan to increase their digital marketing budget in 2015. But with increased budget comes increased accountability. The challenge for virtually every marketer is how to track ROI from the smallest channels to the largest campaigns. Join Heather Zynczak, Chief Marketing Officer at Domo, as she reveals how best-in-class marketers leverage ROI to maximize clarity, confidence, and clout.
Show More
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.