To Send or Post: The Roles of Email, Social and Other Collaboration Tools
To Send or Post: The Roles of Email, Social and Other Collaboration Tools
Year after year, our tool set for communicating with customers gets larger. The variety of channels spans email, direct mail, websites, blogs, social media, and mobile, and makes it difficult to know which tool to use -- and when -- to interact with customers and drive action. Join us as our panel focuses on two channels - Email and Social - that are receiving more and more of the marketing budget. Join Joel Book from the Salesforce Marketing Cloud, Cara Olson from DEG Digital, and Alan Lepofsky from Constellation Research as they discuss the pros and cons of using Email+Social for customer acquisition and retention, and share examples of how smart brands use this "dual power" strategy, and best practices for success.
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