Beyond the Story: Why You Need a Narrative
In this interactive session, you'll dive into the important differences between a Story and a Narrative. Using the Narrative Mosaic--a new model for creating a narrative--you will take the first steps in building a true narrative. Focus is placed on the core tenants of building a narrative and understanding why it is critical to have one. You'll walk away with a new perspective on storytelling and narratives that can be applied to what you do every day.