Innovative Recruiting Strategies: Advocacy Marketing and Mass Personalization

With increasing competition, declining demographics in much of the country, and rising concerns about affordability and access, there is a need for enrollment experts in higher education to move beyond the traditional prospecting strategies (like buying test scores) and recruitment efforts (such as fairs and high school visits). Advocacy Marketing is a new approach to identifying and reaching out to prospective students in a systemic way using social media, "mass personalization" of marketing, and advanced analytics. Join Northern Michigan University to learn about this game-changing new recruiting strategy that they're implementing with two new programs: "Share Northern for Alumni" and "Share Northern for Students."