Marketing Communications: Communicating with Donors--and Chapters--at Scale
Marketing Communications: Communicating with Donors--and Chapters--at Scale
There are nearly 1,800 United Way chapters creating lasting change that lift up entire communities around the world. But serving 40 countries and territories and managing 2.6 million volunteers is a chance for a lot of (mis)communication. Hear from three chapters of United Way -- United Way Worldwide (Headquarters), Mile High United Way, and United Way of Southwestern Pennsylvania -- on how they are using Salesforce's Marketing Cloud in different ways. UWW uses the solution to provide consistent content and donor journeys for the chapters. United Way of Southwestern Pennsylvania is a new customer just getting started with implementation of the Marketing Cloud. And Mile High United Way is a seasoned customer already seeing impressive results particularly around donor retention. Learn more from this national organization and regional chapters on how they are getting united with Marketing Cloud.
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