How T-Mobile rebranded itself as “the Un-carrier” -- and succeeded spectacularly
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How T-Mobile rebranded itself as “the Un-carrier” -- and succeeded spectacularly
In this week’s Leading Through Change episode, Salesforce’s Gavin Patterson talks with President and CEO of T-Mobile, Mike Sievert, about how his company defied industry norms by rebranding itself as “the Un-carrier” while staying laser-focused on delivering the best-in-class customer experience.