We have methods, systems, and software. We have books, blogs, and white papers. Top it all off with automation, and we are prepared to create well-articulated content, manage effective engagement, and produce 1:1 personalized communication at scale.
Yet, our inboxes are full of irrelevant information. We're inundated with unhelpful, redundant clickbait on social media. Personalization feels arbitrary and nagging if not outright creepy. What gives? It's time to take a fresh look at content through the eyes of the reader. Join us as we discuss an approach to marketing that cuts through the firehose and creates meaningful engagements with people. It all starts with remembering and applying one simple question: How do we make people care?