Consumer Goods Keynote: From Mass-Production to Personalization
Consumer Goods Keynote: From Mass-Production to Personalization
Today's consumers are informed, empowered, and inundated with choice. With massive growth in e-commerce, the dominance of Amazon, and virtually limitless digital shelf space, CG companies need to deliver more than a product - they must deliver an experience. In this keynote, learn how CG companies like Nestlé Waters and L'Oréal are redefining the consumer experiences with Salesforce. We'll explore how CG companies are putting every consumer on a journey, helping them discover products they might like, buy through their preferred channel, and receive personalized offers driven by online and in-store behavior - all powered by AI. You'll leave learning how to get started to ensure your brick and mortar presence is effective, your digital channel is optimized, and that consumers connect with your brand and product offering in deeper ways than ever before.
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