Basics of Killer Content Marketing
Basics of Killer Content Marketing
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content. You'll learn: • What topics to cover • What to do when the right idea doesn't jump out • How to maximize the value of each piece of content for multiple audiences and channels • Best practices for creating content in a busy workday • How to explain the value of content to internal stakeholders • How to measure the value of your efforts
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