How to Make Your Emails Go Viral
How to Make Your Emails Go Viral
We tend to associate "going viral" with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent. In this session, Chad White, Research Director at Litmus and the author of "Email Marketing Rules," will share insights into email virality gained from analyzing 1 million emails tracked through Litmus. He'll provide benchmarks for email forward-to-open rates, discuss different tactics for spurring email sharing, and analyze some real-world examples of highly viral commercial emails. You'll leave this session with new ideas for sparking email sharing and with a new yardstick for measuring viral success.
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