Customer Success Journey: How Marketing Connects Sales, Service, IT & Community

Customer engagement is more than marketing. The rise of the connected customer is redefining customer engagement. To achieve a 360-degree view of a customer, businesses must build 1-to-1 journeys across marketing, sales, service and their communities. But the digital marketing landscape has grown in complexity and continues to be fragmented. 

Per Gartner, marketers must develop a digital marketing hub, a gravitational center to the constellation of digital marketing tools, applications, and business processes. In order to do so, CMOs must align their organizational vision and capabilities by partnering with line-of-business leadership, including the chief information officer, chief customer officer, chief digital officer, and chief revenue officer. 

Our panel will focus on highlighting proven successful methods of orchestrating marketing across other key lines of business, including sales, service, and the community in order to deliver the very best customer experience. Get ready for a new kind of customer success—one that requires precision and intelligent marketing.