How Brands Use Email to Engage Customers at Every Stage of the Life Cycle
How Brands Use Email to Engage Customers at Every Stage of the Life Cycle
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer. In this briefing, Joel Book of Salesforce and Chad White of Litmus will share: • Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle • How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent • Creative tips and techniques to optimize email click-through and conversion • How to use email in combination with other channels to engage consumers
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