Everyone who has tried some form of email segmentation, be it singlekey variable testing or 1-to-1 segmentation, agrees that it produces significant results. But in today's marketplace, which tactics are actually producing the greatest results for the least amount of work?
In this session, join Patrick Yatskis of Swanson Health and Jon Powell, Sr. Manager of Executive Research and Development at MECLABS Institute as they tackle the following
• Swanson Health's email segmentation story; a case study in the power of email segmentation from version 2.1 to 8.0 in just 7 months
• MECLABS Institute research -- 3 key, easy-to-implement email segmentation tactics