How NPR Is Leveraging Email Studio to Reinvigorate Listener Communication
How NPR Is Leveraging Email Studio to Reinvigorate Listener Communication
NPR has reinvigorated its email program, driving up open rates to over 50% for its first two campaigns. In this session, you'll hear from Lauren Bracey Scheidt, Senior Product Manager, Listener Journey for NPR, about how Email Studio helps NPR to drive results by templatizing email newsletters to enable flexibility and consistency; modernizing data handling and ability to segment; and offering personalized content recommendations to listeners. Also learn how NPR uses reporting to understand their audience, and how they plan to use the results they have already seen to roll out changes across all of their email programs.
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