The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user centric design. Form followed Emotion. We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitized, and automated. Machines and services are designed to serve our new analog and digital composite self: the Meta-Me. What does that mean for the world of product and experience design? Mark will discuss the impacts of ubiquitous computing, invisible interfaces, and machine intelligence on design, daily life, and business. Let’s explore where all this is headed. What happens when Form Follows Me?