Nestlé Waters' Success Story
For more than 150 years, the legacy of Nestlé Waters’ brands has been to provide healthy water to consumers everywhere. Today, the biggest challenge is understanding how consumers act and responding in real time. That’s why Nestlé Waters chose Salesforce to create a Consumer Engagement Center. Using Marketing Cloud and Journey Builder, Nestle now connects billions of customer experiences in a meaningful, personalized way to build greater relevance and consumer loyalty.