Marketing Cloud, Trailhead...
Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys
Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join Bryan Wade, CPO & SVP of Marketing Cloud, and special guests to discover an evolution in marketing that puts the customer at the center of every experience with your brand -- from awareness and acquisition, to retention. Hear how the world's most innovative companies, including Change.org, MasterCard, and Dunkin' Brands, are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.