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Financial Services Keynote: Get Smarter in the Age of the Customer
In every industry, cracks in traditional businesses models are widening. Nowhere is this more prevalent than in the financial services industry where FinTech disruptors and nonbanks are now competing with impressively differentiated customer experiences. In this keynote, join industry trailblazers Jeff Dailey, CEO of Farmers Insurance and Cathy Bessant, Chief Operations and Technology Officer at Bank of America to hear how Salesforce is helping their companies get smarter about their customers to personalize relationships at scale. Plus watch live demonstrations of the new Salesforce Financial Services Cloud, the world’s #1 CRM, reinvented for financial services.