State of the Industry: Moving from Mass Media to MyMedia
State of the Industry: Moving from Mass Media to MyMedia
The digital revolution has changed everything. New entrants like Netflix, Amazon, and Hulu have upended consumer expectations on engaging with content -- and traditional mass media needs to move quickly to embrace this new my-media model. Hear from top executives at Pearson, iHeartMedia and News Corp's Sports Technology Group on how Salesforce is the foundation for helping media organizations shift from impressions to immersive, engaged experiences.
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