The Network Effect on B2B Data
The Network Effect on B2B Data
The future of B2B moves beyond the data vendor bubble and leverages the untapped potential of the network effect using business' first-party data to enrich data quality, without compromising data sensitivity and security. Join us to learn how the network effect is changing how B2B marketers leverage data, the importance of integrating better data into Salesforce, and how this will evolve in the future.
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