Got Analytics? How to Build a Data Framework to Drive Revenue (2)
Got Analytics? How to Build a Data Framework to Drive Revenue (2)
Analytics is about making the best business decisions. According to Forrester, however, few businesses feel as if their marketing department is effective at leveraging data to make such decisions. Insightful marketing analytics can help companies to set and surpass goals, optimize marketing programs, and ultimately drive more revenue; but, this level of analysis can only be achieved by methodically aligning technology, marketing processes and business goals. This session will show you how to construct a data framework that enables your team to build an incisive ecosystem of analytics.
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