Have you ever been in a room and had no idea what someone was talking about - or even worse, why you should care? Unfortunately our end users and executives feel like this all the time when we lapse into technical speak. Join us to learn how to make friends and influence people using the power of story. We'll start by learning how to collect stories that matter to your end users. Then we'll use those stories to drive user adoption with your most vocal critics. Finally, we'll give you tools to frame your keen observations to get your boss and your executives to understand what matters to you - in a way they can understand.