CMO Imperative: Data, Technology, and People
CMO Imperative: Data, Technology, and People
Marketing leaders today want to use data to gain insights, rely on technology to build conversations and connect, as well as provide a broad, positive customer experience. But as the number of touch points, channels, and systems increase, the challenge for marketing is clear - how can they provide a seamless, consistent and positive experience to their customers. Join us for an engaging discussion around what it takes to build and execute a digital marketing strategy that takes into consideration customers, data, and technology.
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